Keynotes
How the Web Evolves with Hypermedia
David Zuelke Bitextender GmbH
11.10.2011 | 13:45-14:30 Uhr
The success of the Web as a system for information exchange that effortlessly scaled to span an entire planet can be attributed to a very small set of key factors. But the interactions have thus far been driven by the smartest, most adaptable hypermedia consumers there are: human brains. Now it is time for machines to communicate in the same evolvable, unbreakable and interoperable fashion.
Rechts überholt – Überlebensstrategien für das große Innovations-Rennen
Gernot Pflüger CPP Studios Event GmbH / MadHat GmbH
10.10.2011 | 13:30-14:15 Uhr
Die Webdesign und Kommunikationsbranche befindet sich mal wieder im Umbruch. HTML 5, Tablets und Apps, Millionenerfolge bei Indie- und Browser-Games ... Wahrscheinlich wird sich in den nächsten Jahren das Innovationstempo sogar noch weiter steigern - und das im Einflußbereich der Finanz- und Wirtschaftskrise. Wie soll man in einem solchen Umfeld als Unternehmen oder Einzelperson dauerhaft erfolgreich sein?
Gernot Pflüger, seit 21 Jahren einer der Inhaber und Geschäftführer einer ungewöhnlichen Kommunikationsagentur und Erfinderwerkstatt aus Frankfurt zieht Schlüsse aus persönlichen Erfahrungen und gibt Denkanstösse in Sachen Geschäft, Innovation und Technologie-Fitness. Ein bewusst nicht technischer Vortrag eines Ex-Technikers, dessen Wissen schon damals hoffnungslos veraltet war. Was er erst vor einiger Zeit gemerkt hat.
A cloudy blue-sky Brainstorm
Michiel de Jong Unhosted.org
11.10.2011 | 09:00-09:45 Uhr
There are at least six different meanings of "cloud". All of them have to do with servers and elasticity of resources, but the impact of each one on the architecture and revenue model of your application can be very different. We'll visit each of them, and see which of them are really very different from when computing was about mainframes and terminals.
Roughly speaking, PHP was born in the PC era, got big during the e-commerce boom, survived web2.0, and is now getting ready for post-PC. During the next two years, the web is facing a fierce battle against native apps. It's sometimes hard to keep up with all these differences and constant changes in the landscape. That's why it's often easier to call it all just 'cloud'. But cloudy wordings lead to cloudy judgement, so in this overview we'll apply a bit of structure to the different sections of the skyline again.
Besides all the many benefits of different kinds of cloudiness, we'll dwell on some of the very dangerous side-effects of what Richard Stallman calls "careless computing". We'll discuss why "open source cloud" is a contradiction, and how the 'decentralized web' movement is working on achieving freedom in the cloud, in much the same way as linux has given us freedom on the desktop and freedom on the server.
We'll end with a demo of how to shift the pivot-point of your cloud-based applications from the server to the service end-points, which is something we will all have to do if the open web is to stand a chance against Apple's iCloud.
Cloud by Example
Dr. Matt Wood Amazon
12.10.2011 | 11:45-12:30 Uhr
Since 2006, Amazon Web Services have been providing on demand, pay-as-you-go infrastructure to businesses of all sizes. This talk will introduce the Cloud platform offered by Amazon, and discuss how teams can make use of Amazon's massive scale and operational experience to build highly available, scalable services. Using real world use cases, this technical presentation will introduce the architectural best practices for building ultra-scale services on the Amazon Web Services platform.
Keynotes
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